I have no problem with any of that. What I do have a bit of a problem with is the tone of the commercial. It was all about "foxong" how we get food. Talks about farmers and chefs working together to grow the right things and so they farm better. And the food is shipped from farm to table so it doesn't sit on supermarket shelves or spoil. Blah blah blah.
A lot of this sort of thing... The trend of the moment... whether it's dark to table or vegetarianism or whatever needs to be recognized for what it is: a luxury for rich people in particular, Westerners in general, who have the privilege of being picky.
Most people at present and nearly all the people who have ever lived scraped by and were looking to find a way to get enough calories to survive. On a historical scale even we aren't that far removed from that... And there are no guarantees we won't end up back there.
It's great to be picky and healthy and enlightened and whatever. But let's not forget that the industrial agriculture they are too good for feeds BILLIONS of people. That efficiency... Those herbicides... That nonoculture and those GMOs have changed the world more than any tree hugging Beverly Hill celebrity (or upper middle class wannabe) ever will.
Being picky is a blessing so unless you're putting a forkful of Quinoa in there maybe you'd best shut your pie hole.